If a business fails in India, the man or woman behind the failure are consigned to flames. Not once do we bother to check if that same person had built other businesses as well, Vijay Mallya being a case in point. We are avid readers of  Dante’s Inferno and imbibe it too.

Remember Trump Vodka ! Trump vodka (labeled super premium, naturally) was introduced in 2006 to much fanfare. Under the slogan “Success Distilled,” the liquor was touted as the “epitome of vodka” that would “demand the same respect and inspire the same awe as the international legacy and brand of Donald Trump himself”. Six years later, Grey Goose is still on top shelves throughout the country. As for Trump vodka?  Yeah, we’d never heard of it either.

There are people who have failed more times than you and I can count, who are happily continuing in their work. I…